marketing campaign
Me2you
marketing campaign
Me2you
The Engine Room leads the Me2You Marketing Campaign each Christmas season with a clear focus on increasing corporate card sales, building brand awareness, and driving inbound inquiries -particularly among small to medium-sized businesses during Q4, the brand’s most commercially critical period. Since 2020, The Engine Room has managed this campaign annually, building momentum and refining strategy each year to deliver greater impact and audience connection.
The 2024 campaign took a dual B2B and B2C approach, leveraging multiple channels including LinkedIn, Facebook, Instagram, Google Ads, and email marketing. Our goal was to reach and engage both corporate buyers and individual consumers with tailored messaging and creative assets. We developed and managed a fully integrated marketing strategy, combining both digital and above-the-line (ATL) media to ensure maximum reach and brand consistency.
A key focus was digital campaign execution. We rolled out an organic and paid strategy across LinkedIn, Meta platforms, and Google to specifically target corporate audiences. This was complemented by a digital programmatic campaign to expand reach and engage new segments. The email marketing strategy built on insights from the 2023 campaign to optimise performance and increase conversions.
Creative content played a central role in campaign success. Video was especially effective in conveying key messages to business audiences. Three bespoke videos were created for LinkedIn, each tailored to communicate specific benefits of the Me2You Corporate Card, enhancing storytelling and driving engagement.
The campaign delivered strong results across all platforms. Google Ads achieved high click-through rates and efficiently reached broad business audiences. LinkedIn Ads were particularly effective in targeting key decision-makers, with the highest engagement coming from Directors. Meta Ads delivered impressive reach and clicks at a low cost per click. Additionally, organic LinkedIn content resonated well with professionals in HR, Sales, and Marketing, offering valuable insights for future targeting efforts.
We expertly executed multi-channel media campaigns for the events driving string success!
