marketing campaign
Taste of Ireland
marketing campaign
Taste of Ireland
The Engine Room has proudly partnered with Taste of Dublin for over 15 years, initially managing media planning and buying before expanding our role in 2017 to include full marketing campaign management. Our longstanding collaboration with the Taste of Dublin team reflects a deep understanding of the event’s brand, audience, and objectives.
Working closely with the internal marketing team, we lead the communications strategy and campaign rollout each year. Our key responsibility is to deliver a nationwide marketing campaign that supports a ticket sales target of over 30,000 attendees for the June event.
To achieve this, we implement a fully integrated 360° marketing campaign. This includes the management of both above-the-line (ATL) and below-the-line (BTL) media activity, spanning print, radio, TV, outdoor, direct marketing, digital platforms, and public relations.
In addition, The Engine Room supports the event’s sponsorship strategy, providing marketing input on sponsorship proposals and working with promotional partners to boost reach and awareness.
Our continued work on Taste of Dublin showcases our expertise in large-scale event marketing and our ability to deliver measurable results through strategic, creative, and collaborative execution.
